Project Overview
Elevate Mastermind Academy is an online business learning platform designed to help entrepreneurs and business owners strengthen their skills in marketing, sales, strategy, and business growth. The academy focuses on practical knowledge, guided mentorship, and structured learning paths that empower individuals to elevate their mindset and build sustainable, successful businesses.
Problem
The key challenge of this project was the lack of a defined brand identity. The client had a strong idea of what the academy would represent, but needed guidance in translating that vision into a clear and functional visual identity
Research & Strategy
So first, I studied how similar brands look and work in the market. I also listened carefully to the client’s ideas and what she wanted. By combining both, we found a clear direction for the brand — understanding where it is now and where it wants to go.
Solution
Then we realized that using common, cliché icons would not help the brand stand out from the crowd. So instead of following the usual symbols, we created a unique identity by combining the letter E, a shield, and a growth arrow into one balanced icon. This gave the brand a clear, strong, and distinctive visual mark
Results
In the end, the brand gained a clear identity with well-defined typography that matched their vision. The final design gave Elevate Mastermind Academy a strong, confident look and a visual direction they can grow with.